Effects of Shopping Value, Positive Emotion and Urge to Buy Impulsively on E-impulse Buying for Apparel Products
نویسندگان
چکیده
منابع مشابه
Impulse Purchase Varied by Products and Marketing Channels
This study investigates impulse buying behaviors in both traditional store and online shopping contexts. The results show that impulsive buying tendency and involvement with clothing products is positively associated with impulse buying behavior of clothing in traditional store shopping, but not online. For computer peripherals, on the other hand, higher impulsive buying tendency and higher pro...
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ژورنال
عنوان ژورنال: Journal of the Korean Society of Clothing and Textiles
سال: 2014
ISSN: 1225-1151
DOI: 10.5850/jksct.2014.38.1.87